Improved SWOT Approach for Conducting Strategic Planning in the Construction Industry

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An improved SWOT approach for conducting strategic planning in the construction industry

SWOT analysis (Strength, Weakness, Opportunity, and Threat) has been in use since the 1960s as a tool to assist strategic planning in various types of enterprises including those in the construction industry. Whilst still widely used, the approach has called for improvements to make it more helpful in strategic management. The project described in this paper aimed to study whether the process t...

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ژورنال

عنوان ژورنال: Journal of Construction Engineering and Management

سال: 2010

ISSN: 0733-9364,1943-7862

DOI: 10.1061/(asce)co.1943-7862.0000240